Direct Answer
The service-business buyer journey is typically three stages: Awareness (researching the problem), Consideration (comparing providers and prices), and Decision (booking the service). Most service-business buyers spend 1–4 weeks in awareness, 1–3 weeks in consideration, and decide in 1–7 days once they're ready.
Short version
“The buyer journey is awareness, consideration, and decision. Most service business buyers move through it in three to seven weeks total.”
Match content to stage: educational posts for awareness, comparison and pricing for consideration, social proof and CTAs for decision.
B2B service journeys (custom software, agency engagement) are longer — 6–18 weeks total — and need more nurture.