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    What is the average cost per lead for a med spa?

    Reviewed by Taylor Moses, Co-Founder, Strategy & Web·

    Direct Answer

    Med spa cost-per-lead averages $80 to $250 in 2026, with high variation by procedure. Botox/filler leads run $50–$120, body contouring (CoolSculpting, Emsculpt) $200–$400, and laser hair removal $30–$80. Instagram and TikTok lead ads usually deliver the lowest CPL for procedure-specific campaigns.

    Short version

    “Med spa cost per lead averages eighty to two hundred fifty dollars. Body contouring runs highest, laser hair removal lowest.”

    Med spa buyers heavily research social proof — Instagram before-and-afters and Google reviews convert at 2–3x the rate of stock imagery.

    Use a tiered offer: low-friction laser package (~$99 first session) to fill the funnel; cross-sell into higher-margin services.

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