Direct Answer
A knowledge panel is the boxed information card that appears on the right side of Google Search for a brand, person, or place. To earn one, build a strong entity footprint: a verified Google Business Profile, consistent NAP everywhere, Wikipedia or Wikidata presence, and Organization schema with sameAs links to your social profiles.
Short version
“A knowledge panel is the boxed brand card on Google. Build one through Google Business Profile, Wikipedia presence, and Organization schema.”
Wikidata is the lower-friction path than Wikipedia for entity recognition. Submitting a Wikidata entry takes 30 minutes if you have sourced citations.
Knowledge panels suppress competitor ads and lift CTR on branded queries 20–35% in studies by SEMrush and Sistrix.
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