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    How much does a custom website cost for a small service business?

    Reviewed by Taylor Moses, Co-Founder, Strategy & Web·

    Direct Answer

    Custom service-business websites in the U.S. range from $1,250 for a Foundation 5-page build to $25,000+ for an Authority 20-page site with custom integrations. Leads to Sales Foundation tier starts at $1,250, Growth at $5,000–$10,000, and Authority at $15,000–$25,000+, all on a fixed-price proposal.

    Short version

    Custom service business websites cost between $1,250 and $25,000. Most small businesses spend $3,500 to $10,000 for a complete build.

    U.S. custom website pricing tiers for small service businesses (2026).
    TierPrice rangePagesIntegrationsBest for
    Foundation$1,250 – $3,5005 – 71 (CRM)Sole proprietors, small crews
    Growth$5,000 – $10,0008 – 152 – 3Multi-service shops, 5–25 staff
    Authority$15,000 – $25,000+16 – 305+Multi-location, calculators, portals

    Foundation tier ($1,250 to $3,500) covers 5 to 7 pages, mobile responsive, basic SEO, contact form, and one CRM integration. This is the right tier for sole proprietors and small crews.

    Growth tier ($5,000 to $10,000) adds 8 to 15 pages, custom illustrations, multi-step lead forms, booking, and 2 to 3 integrations.

    Authority tier ($15,000 to $25,000+) covers 16 to 30 pages, custom calculators or portals, original photography direction, and 5+ integrations.

    Need help with this for your business?

    Leads to Sales runs the websites side of growth for U.S. service businesses. Get a fixed-price scope and a 24-hour proposal.